This is mostly because Google is the first marketing channel most businesses explore and is capturing bottom of funnel demand. Why LinkedIn Ads Beat Google AdsĪnother roadblock we face in convincing people to give LinkedIn a try is that LinkedIn is also expensive in comparison to Google ads. It makes a lot more sense to target ads toward professionals on LinkedIn, given that users’ company size, industry, and job titles are publicly available information on that platform. It’s good at targeting consumers, but it’s bad at identifying business leaders or decision-makers at B2B-type companies who have decision-making status.

So, from that point of view, the leads, the booked meetings, and the deal sizes are worth more and I would be willing to pay a lot more for a lead or a meeting source from LinkedIn than I would from Facebook because of the quality.īecause Facebook is a consumer platform, it has consumer data and the history of how they interact with ads and purchases. LinkedIn’s lead quality, lead show-up rate to booked meetings, close rates of those meetings, transaction size as well as lifetime value of those deals frequently beat what you’d receive from Facebook since it’s much more hyper-targeted, and leads often have greater buying power. These are the questions you have to ask and answer to get to the true heart of the debate. You might get clicks and leads from Facebook at a lower price, but out of the, say, 20 leads that you get from Facebook, how many of those actually show up on a call with you? What’s the show-up rate of those leads to an actual booked meeting? And then what’s the quality of those meetings, and do you get any value out of those meetings? If they do actually show up, what’s the close rate of those meetings? LinkedIn paid ads have a more expensive cost-per-lead because you’re paying for quality, so it is worth the higher price tag. Use LinkedIn Ads Today to Get Quality Leads Why LinkedIn Ads Beat Facebook Adsįirst, let’s tackle the myth that Facebook produces leads at a lower cost than Linkedin.

How much is linkedin